Beverage News

UV releases new tropical fruit candy-flavored vodka

UV Sugar Crush developed in response to rise in millennial nostalgia

UV Sugar CrushPhillips Distilling Co., Minneapolis, launched UV Sugar Crush tropical fruit candy-flavored vodka. As the 21st flavored vodka variety in the company’s portfolio, UV Sugar Crush is made with all-natural flavors and distilled four times. It offers light, mixed fruit candy aromas and a slowly intensifying taste with a lingering finish, the company says.

UV Sugar Crush was developed by Phillips Distilling Co. in response to the rise in millennial nostalgia, as seen through the surge in retro candies, throwback Thursday social media posts, and all things ‘90s, it notes. The light, tropical fruit candy flavors celebrate the fun memories of yesteryear that consumers are looking to revisit, the company adds.
“At Phillips Distilling Co., we work hard to remain on top of today’s top trends and bring those flavor profiles to life for our consumers through innovative new spirits,” said Jason Connelly, vice president of sales, in a statement. “Our consumers serve as inspiration for our product development. The millennial audience can connect to many of our flavors, and the tropical candy-inspired UV Sugar Crush is no different.”

Phillips Distilling Co. has embraced the popular dessert-flavored vodkas trend with the development of UV Cake, UV Chocolate Cake, UV Whipped and UV Candy Bar. Most recently, the company developed UV Sriracha. Other flavors include UV Blue, Lemonade, Cherry, Apple, Salty Watermelon, Coconut, Grape, Orange, Vanilla, Citrus, Espresso and Sweet Green Tea as well as UV’s straight vodkas UV 80 and UV 103.

UV Sugar Crush is available nationally at select liquor stores in 1-liter, 750-ml and 50-ml bottle sizes, with a suggested retail price of $12.99 for a 1-liter bottle, $11.99 for a 750-ml bottle, and $0.99 for a 50-ml bottle.

For more information, visit

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px