Beverage News

UV releases new tropical fruit candy-flavored vodka

UV Sugar Crush developed in response to rise in millennial nostalgia

UV Sugar CrushPhillips Distilling Co., Minneapolis, launched UV Sugar Crush tropical fruit candy-flavored vodka. As the 21st flavored vodka variety in the company’s portfolio, UV Sugar Crush is made with all-natural flavors and distilled four times. It offers light, mixed fruit candy aromas and a slowly intensifying taste with a lingering finish, the company says.

UV Sugar Crush was developed by Phillips Distilling Co. in response to the rise in millennial nostalgia, as seen through the surge in retro candies, throwback Thursday social media posts, and all things ‘90s, it notes. The light, tropical fruit candy flavors celebrate the fun memories of yesteryear that consumers are looking to revisit, the company adds.
“At Phillips Distilling Co., we work hard to remain on top of today’s top trends and bring those flavor profiles to life for our consumers through innovative new spirits,” said Jason Connelly, vice president of sales, in a statement. “Our consumers serve as inspiration for our product development. The millennial audience can connect to many of our flavors, and the tropical candy-inspired UV Sugar Crush is no different.”

Phillips Distilling Co. has embraced the popular dessert-flavored vodkas trend with the development of UV Cake, UV Chocolate Cake, UV Whipped and UV Candy Bar. Most recently, the company developed UV Sriracha. Other flavors include UV Blue, Lemonade, Cherry, Apple, Salty Watermelon, Coconut, Grape, Orange, Vanilla, Citrus, Espresso and Sweet Green Tea as well as UV’s straight vodkas UV 80 and UV 103.

UV Sugar Crush is available nationally at select liquor stores in 1-liter, 750-ml and 50-ml bottle sizes, with a suggested retail price of $12.99 for a 1-liter bottle, $11.99 for a 750-ml bottle, and $0.99 for a 50-ml bottle.

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