Beverage News / Wine & Spirits

Beam Suntory to add Suntory whiskey brands in US, Germany

Distribution for whiskeys and liqueur to begin July 1

June 23, 2014
/ Print / Reprints /
/ Text Size+

Beam Suntory Inc., Deerfield, Ill., announced that it will begin distribution of the Suntory Japanese and Scotch whiskies as well as Midori liqueur in the United States and Germany beginning July 1.

In both markets, distribution of brands including Yamazaki, Hakushu and Hibiki Japanese whisky, Bowmore and Auchentoshan single-malt Scotch whisky, and Midori will transition from current third-party distribution arrangements to the company’s own routes to market. As the company’s brands are already distributed together in Japan, the Beam Suntory portfolio now will be combined in markets representing more than 70 percent of the company’s total net sales, it says.

“This is an important milestone in the integration of the Beam Suntory spirits portfolio,” said Matt Shattock, chairman and chief executive officer of Beam Suntory, in a statement. “Our sales force and distributors in the important U.S. and Germany markets are excited to begin selling these growing, high-quality premium Japanese and Scotch whiskies, as well as the dynamic Midori brand, and our Beam Suntory marketing team is gearing up to help further build these brands and expand consumer demand. We see the opportunity to build a global Japanese whisky category in the years ahead, and this is the first step.”

“We thank Campari for its distribution support and stewardship of the Suntory brands in the U.S. and Germany over the years,” Shattock added.

The United States and Germany mark the first route-to-market transitions since the acquisition of Beam by Suntory Holdings, which was completed April 30.

Further route-to-market integration is expected to be completed later this year, according to the company.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px