- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Federal Way, Wash.-based Fresh Matters LLC’s ‘tude Juice brand is launching four new cold-pressed, high-pressure processed (HPP) juices in Apple Marionberry, Apple Cranberry, Apple Blueberry and Apple Ginger + Turmeric varieties. The new additions to the 'tude Juice line will be exclusively available in 166 Whole Foods Market stores in the Pacific Northwest, Northern California, Southern Pacific, Rocky Mountain and Southwest regions during July and August. The juices will be available to retailers nationwide beginning Sept. 1.
"We are really excited about the new fresh juice blends and our partnership with Whole Foods,” said Co-founder Andy Knowlton in a statement. “Whole Foods distribution means a lot to us, especially because we are a small, young company."
Each new flavor offers an exciting fresh fruit taste, the company says. Apple Marionberry is “unexpectedly complex, yet refreshingly frisky;” Apple Cranberry blends a tart cranberry taste with sweet apples; Apple Blueberry adds a burst of sweet blueberry; and Apple Ginger + Turmeric offers a spicy, earthy taste, it explains.
The ‘tude Juice brand specializes in cold-pressed, unfiltered apple juice made in small batches. The company bottles its fresh juice cold and processes it under high pressure, rather than heat, to preserve the raw nutrients of the fruit and provide a fresh fruit taste, it says. For more information about ‘tude Juices, visit www.tudejuice.com.