As craft brewers continue to churn out new and exciting products, they also are tasked with developing relationships with wholesalers who can support the growth of their brands. Recognizing the popularity of craft beer, many distributors are bolstering their portfolios as they foster partnerships with these entrepreneurs.
Chicago-based Wirtz Beverage Group is no stranger to this concept. Although the company’s Wirtz Beverage Nevada and Wirtz Beverage Minnesota divisions have been in the beer business since the 1980s, the wholesaler is commonly associated with its wine and spirits portfolios. Now, the distributor is taking its years of expertise and applying it to the craft beer market.