Carbonated Soft Drinks / Beverage News

Pepsi releases ‘Beats of the Beautiful Game’ album

Eclectic mix of music artists unites to celebrate soccer

June 10, 2014
/ Print / Reprints /
/ Text Size+

Purchase, N.Y.-based PepsiCo's Pepsi brand released its complete 11-track “Beats of the Beautiful Game” album, an exclusive collection of anthemic songs by chart-topping musicians inspired by the energy and spirit of football, which is known as soccer in the United States.

The complete album is available for purchase internationally on iTunes and includes tracks by U.S. artists Kelly Rowland, Janelle Monae, Rita Ora, Don Omar, Timbaland, Santigold, R3HAB and Jetta alongside international musicians Pearls Negras of Brazil, Jolin Tsai of Taiwan, and Hassan El Shafei of Egypt. In addition to the album, the artists' songs served as inspiration for 11 short films by directors including Spike Lee, Idris Elba, Jessy Terrero, Diego Luna, Andy Morahan and The Kolton Brothers, among others.

"Pepsi ‘Beats of the Beautiful Game’ provides a unique view into the culture of the most popular sport in the world," said Frank Cooper III, chief marketing officer of global consumer engagement at PepsiCo Global Beverages Group, in a statement. "It introduces powerful new music from superstars and emerging artists and features those songs in short films by some of the world's most dynamic directors, highlighting an aspect of football culture. We hope that fans of both art forms find that this unique combination embodies the true spirit of the beautiful game."

Since May 12, Pepsi has debuted a new track and corresponding short film every week. The full album's track list includes the following songs and short films:
• Janelle Monae, "Heroes," with film by The Young Astronauts
• R3hab feat. Eva Simons, "Unstoppable," with film by Idris Elba
• Don Omar, "Pura Vida," with film by Jessy Terrero
• Kelly Rowland, "The Game," with film by Spike Lee
• Rita Ora, "I Will Never Let You Down (Switch Remix)," with film by Diego Luna
• Santigold, "Kicking Down Doors," with film by Andy Morahan
• Timbaland staring Rachel Assil, "Whoever We Are," with film by The Kolton Brothers
• Jetta, "Crescendo"
• Pearls Negras, "Guerreira," with film by Cine Favela
• Jolin Tsai, "Now is the Time," with film by Cai Yiqi
• Hassan el Shafei, "Ahlam Men Gedial"

As the largest music, film and football collaboration in the brand's history, Pepsi’s “Beats of the Beautiful Game” audibly and visually captures the sights, sounds and stories that unite fans with the game of football, according to the brand. The album is part of Pepsi’s integrated 2014 football campaign, which is intended to bring fans closer to the game they love, it adds.

For more information about Pepsi’s “Beats of the Beautiful Game” album, visit

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI January 2015 cover

2015 January

The January 2015 Beverage Industry includes a cover story on our bottler of the year, Pepsi-Cola Bottling Co. of Luverne, as well as articles about juice drinks, the 2015 New Product Development Outlook, and more. Check it out today!

Table Of Contents Subscribe


What anticipated top-selling flavor do you think will be the most successful in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!