- THE MAGAZINE
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- BEVERAGE R&D
Philadelphia-based Sipp Eco Beverage Co. Inc., maker of Sipp Sparkling Organics beverages, announced that it will expand its products’ distribution into the Southern California region by teaming up with Gardena, Calif.-based distributor Real Soda In Real Bottles. The distributor will carry all four flavors of Sipp Sparkling Organics.
“Real Soda is constantly on an endless quest for the most delicious beverages in glass bottles; fully aware that ‘pallet’ and ‘palate’ are not merely differentiated by their spelling,” said Danny Ginsburg, founder and chief executive officer of Real Soda, in a statement. “… [W]hen we discovered Sipp, we realized instantly that we were going to have a great addition to what is perhaps unquestionably the best variety of bottled beverages available anywhere.”
Beth Parentice, chief executive officer and founder of Sipp, added: “We are very excited to start working with Danny and his team at Real Soda. His experience and expertise will be invaluable to Sipp’s expansion to the Southern California region and beyond.”
Real Soda’s distribution territory consists of California, Oregon, Washington, Montana, Idaho, Colorado and Nevada. This agreement will allow Sipp to expand into these regions of the United States and bring the products to many new restaurant and natural market chains.
Sipp currently has distribution in retail stores and restaurants in northern California, Texas, and across the East Coast. Retail stores include Whole Foods Market, Food Emporium, Central Market, Balducci’s, ABC Fine Wine & Spirits, and Roche Bros. The beverages are available in Summer Pear, Mojo Berry, Lemon Flower and Ginger Blossom varieties.