Snoqualmie Winery highlights commitment to sustainability
Brand opts for lighweight glass bottles
Snoqualmie Winery introduced new packaging for its entire portfolio. Featuring a contemporary new look, Snoqualmie’s redesigned packaging also embodies the winery’s commitment to fostering a sustainable environment, the company explains. This includes investments in sustainable packaging materials such as lightweight glass bottles, which weigh 397 grams. The bottles are made with 25 percent less glass than an average wine bottle and require less fuel to transport, resulting in a 13 percent reduction in carbon emissions, it adds. Additionally, labels and other printed materials are made from 100 percent post-consumer waste materials stock; the corks and labels are certified by the Forest Stewardship Council; and the corks are certified by the Rainforest Alliance. Snoqualmie’s new labels also feature a visual of the mountain pass that serves as the gateway to Washington wine country. As part of its new packaging, Snoqualmie also simplified its tiers of wines to make it easier for consumers to identify on-shelf. This includes renaming the Naked line to ECO and color-coding each tier to create clear differentiation.