Flashing back to arts and crafts projects from childhood, a common instruction from parents and teachers was to “use what you have.” Shaun Roberts took that concept a step further when he developed KonaRed juices.
“We took this fruit out of the waste stream,” says the chief executive officer of KonaRed Corp., Koloa, Hawaii. “The coffee farmers were previously discarding the fruit after they split it to get the coffee beans out. Coffee beans are actually the seeds of a red, cherry-sized fruit.”