Carbonated Soft Drinks / Beverage News

7-Eleven adds new Sprite 6 Mix by LeBron James Slurpee flavor

New collaboration with The Coca-Cola Co. features Sprite, orange and cherry flavors

7-Eleven Inc., Dallas, added the new Sprite 6 Mix by LeBron James Slurpee to its lineup of frozen beverages lineup. Inspired by the limited-edition Sprite flavor developed between The Coca-Cola Co. and the NBA superstar, the new Slurpee also features the taste of traditional Sprite mixed with cherry and orange flavors, the company says.

“The all-new Sprite 6 Mix by LeBron James Slurpee is the latest way we’re elevating our decade-long partnership with LeBron to a new level,” said Kimberly Paige, associate vice president of Sprite Brands at The Coca-Cola Co., in a statement. “It’s been a great experience working with LeBron to create a unique and refreshing Sprite flavor, and we're eager to extend the innovation of Sprite 6 Mix by partnering with 7-Eleven to offer our fans an ice-cold Slurpee drink just in time for summer.”

Beginning June 9, consumers can access a coupon to try a small Sprite 6 Mix by LeBron James Slurpee for free, while supplies last, through the 7-Eleven mobile app. In addition, Sprite and 7-Eleven are inviting fans to share photos of themselves with their Sprite 6 Mix by LeBron James Slurpee on Instagram for a chance to win prizes such as autographed LeBron James jerseys, autographed Sprite 6 Mix cans, 7-Eleven gift cards and free Slurpee drinks for a month. For official contest rules, visit www.slurpee.com/Sprite6mixcontestrules.

“7-Eleven is known for creating innovative and unexpected Slurpee flavor offerings,” said Nancy Smith, 7-Eleven’s senior vice president of fresh foods and proprietary beverages, in a statement. “In a long tradition of Slurpee milestones, Sprite 6 Mix by LeBron James Slurpee really stands out because it’s the first to tout a major professional athlete’s name. Fans can use a coupon from our 7-Eleven app to enjoy their first taste of what is sure to offer a delicious break from the summer heat.”
 

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