Beverage News / Juice & Juice Drinks

Jamba Juice supports Food Bank For NYC with fundraiser

Consumers who donate $1 to Food Bank For New York City will receive a Jamba Juice coupon book

May 27, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

Jamba Juice stores in all five boroughs of New York City are coming together to support Food Bank of New York City through a consumer donation initiative. The stores owned by Emeryville, Calif.-based parent company Jamba Juice Co. are encouraging consumers to donate $1 to Food Bank For New York City and, in return, will give the consumers a Jamba Juice coupon book with various deals for use with their next Jamba Juice visits. All proceeds collected through June 13 will provide funding for the approximately 400,000 free meals that are distributed by Food Bank each day to New Yorkers in need.

Food Bank For New York City has been active for 31 years as the city’s major hunger-relief organization working to end food poverty throughout the five boroughs. As the city’s hub for integrated food poverty assistance, Food Bank tackles the hunger issue on three fronts — food distribution, income support and nutrition education — all strategically guided by its research. Since 1983, Food Bank has provided nearly 1 billion meals to New Yorkers in need, and a ratio of 1-in-5 New Yorkers relies on Food Bank’s program and services, according to the companies.

“We greatly value our partnership with Food Bank For New York City, as it reinforces our commitment to giving back to the local New York community,” said Julie Washington, senior vice president and chief brand officer for Jamba Juice Co., in a statement. “Food Bank changes lives for local residents and families, and we look forward to this promotion helping those in need live a healthier life.”

Ijeoma Obilo, director of engagement and strategic partnerships at Food Bank for New York City, added in a statement: “We are very grateful for this partnership, and we truly thank Jamba Juice for their support. By working through our local communities, we have an opportunity to reach New Yorkers in every community and in every borough. That outreach will help us toward our goal of ending hunger citywide.”
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

Table Of Contents Subscribe

Bottled Water Trends

Which bottled-water trend will fare the best in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!