Beverage News / Juice & Juice Drinks

Jamba Juice supports Food Bank For NYC with fundraiser

Consumers who donate $1 to Food Bank For New York City will receive a Jamba Juice coupon book

Jamba Juice stores in all five boroughs of New York City are coming together to support Food Bank of New York City through a consumer donation initiative. The stores owned by Emeryville, Calif.-based parent company Jamba Juice Co. are encouraging consumers to donate $1 to Food Bank For New York City and, in return, will give the consumers a Jamba Juice coupon book with various deals for use with their next Jamba Juice visits. All proceeds collected through June 13 will provide funding for the approximately 400,000 free meals that are distributed by Food Bank each day to New Yorkers in need.

Food Bank For New York City has been active for 31 years as the city’s major hunger-relief organization working to end food poverty throughout the five boroughs. As the city’s hub for integrated food poverty assistance, Food Bank tackles the hunger issue on three fronts — food distribution, income support and nutrition education — all strategically guided by its research. Since 1983, Food Bank has provided nearly 1 billion meals to New Yorkers in need, and a ratio of 1-in-5 New Yorkers relies on Food Bank’s program and services, according to the companies.

“We greatly value our partnership with Food Bank For New York City, as it reinforces our commitment to giving back to the local New York community,” said Julie Washington, senior vice president and chief brand officer for Jamba Juice Co., in a statement. “Food Bank changes lives for local residents and families, and we look forward to this promotion helping those in need live a healthier life.”

Ijeoma Obilo, director of engagement and strategic partnerships at Food Bank for New York City, added in a statement: “We are very grateful for this partnership, and we truly thank Jamba Juice for their support. By working through our local communities, we have an opportunity to reach New Yorkers in every community and in every borough. That outreach will help us toward our goal of ending hunger citywide.”
 

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