Carbonated Soft Drinks / Beverage News

PepsiCo commits $300,000 to Balkan flood relief efforts

Beverage company works to help 1 million people in Serbia and Bosnia-Herzegovina

May 27, 2014
KEYWORDS charity / PepsiCo
/ Print / Reprints /
/ Text Size+

Purchase, N.Y.-based PepsiCo Inc. and its philanthropic arm, the PepsiCo Foundation, are donating $300,000 to support international relief efforts in Serbia and Bosnia-Herzegovina following massive flooding that has caused widespread devastation and destruction. In addition to this financial commitment, the company is donating 1.5 tons of its products to help the more than 1 million people in need.

The donated resources will be allocated to the American Red Cross International Response Fund and the World Food Programme (WFP) for relief efforts on the ground. Specifically, through the American Red Cross, the PepsiCo Foundation is supporting the Red Cross of Serbia and the Red Cross Society of Bosnia and Herzegovina with $100,000. Both Red Cross organizations are actively engaged in rescue operations, providing essential food and non-food items to those affected as well as helping to set up centers and temporary accommodations for those evacuated. Relief efforts are being hampered by destroyed infrastructure, broken telecommunications, power outages and difficult conditions in the field. This is the third response operation the Serbian Red Cross has been involved in this year.

The PepsiCo Foundation is providing $100,000 to the WFP. Part of the United Nations (UN) system, the WFP is the world's largest humanitarian agency fighting hunger worldwide. Under the Immediate Response-Emergency Operations for Serbia, the WFP airlifted life-saving non-food items to Belgrade within 36 hours from the UN Humanitarian Response Depot in Brindisi, Italy, where a strategic stockpile of relief items are prepositioned for immediate response. This was the first UN assistance received for the flood response. The WFP continues to provide aid to Serbia and Bosnia-Herzegovina with additional deliveries.

PepsiCo's business unit in the West Balkans, Marbo, is supporting the Red Cross of Serbia and the Red Cross Society of Bosnia and Herzegovina with $100,000. The company also donated 1.5 tons of finished goods last weekend to the Red Cross of Serbia and the Red Cross Society of Bosnia and Herzegovina and coordinated a local campaign for employees to donate food, goods, hygiene products, milk and other basic necessities. In addition, trucks and drivers were made available to transport boots, pillows, blankets and other charitable goods.

The PepsiCo Foundation will collaborate with agency partners in the coming months to assess the deployment of the relief committed and potential needs in the future.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px