Carbonated Soft Drinks / Beverage News

Coca-Cola introduces 3 countertop Freestyle machines

New equipment expands number of locations suited for the fountain technology

May 16, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

Atlanta-based The Coca-Cola Co. added three new models to its Coca-Cola Freestyle fountain equipment portfolio to help expand the number of locations suited for the technology, the company says. Like the full-size Freestyle machines, the new countertop units offer multiple beverage choices, including low- and zero-calorie options, and an interactive touchscreen experience but in a smaller unit size. The new Coca-Cola Freestyle countertop dispensers will be piloted by the end of the year, the company says.

"Since Coca-Cola Freestyle made its debut in 2009, it has proven to be a game-changer," said Jennifer Mann, vice president and general manager for Coca-Cola Freestyle, in a statement. "People are amazed by the variety of choices, and our customers see increased sales. Through a relentless focus on innovation, we are now able to provide a Coca-Cola Freestyle dispenser appropriate for the unique needs of customers while still giving the same great beverage experience."

The expanded lineup of Coca-Cola Freestyle dispensers now will include two options designed for medium-volume locations that are able to dispense 80 different beverage choices. The third unit is designed for smaller locations, such as work break rooms or cafes, and provides more than 35 drink options. All three are designed as countertop units and will be available to customers globally.

The original Coca-Cola Freestyle dispenser offers more than 100 beverage choices and continues to offer a beverage dispensing solution for high-volume locations, the company says. Coca-Cola research shows that nearly two out of three people say access to a Coca-Cola Freestyle machine influences their restaurant selection. Coca-Cola Freestyle recently expanded its availability, placing more than 20,000 dispensers in 150 markets across 48 states.
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px