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- BEVERAGE R&D
Atlanta-based The Coca-Cola Co. added three new models to its Coca-Cola Freestyle fountain equipment portfolio to help expand the number of locations suited for the technology, the company says. Like the full-size Freestyle machines, the new countertop units offer multiple beverage choices, including low- and zero-calorie options, and an interactive touchscreen experience but in a smaller unit size. The new Coca-Cola Freestyle countertop dispensers will be piloted by the end of the year, the company says.
"Since Coca-Cola Freestyle made its debut in 2009, it has proven to be a game-changer," said Jennifer Mann, vice president and general manager for Coca-Cola Freestyle, in a statement. "People are amazed by the variety of choices, and our customers see increased sales. Through a relentless focus on innovation, we are now able to provide a Coca-Cola Freestyle dispenser appropriate for the unique needs of customers while still giving the same great beverage experience."
The expanded lineup of Coca-Cola Freestyle dispensers now will include two options designed for medium-volume locations that are able to dispense 80 different beverage choices. The third unit is designed for smaller locations, such as work break rooms or cafes, and provides more than 35 drink options. All three are designed as countertop units and will be available to customers globally.
The original Coca-Cola Freestyle dispenser offers more than 100 beverage choices and continues to offer a beverage dispensing solution for high-volume locations, the company says. Coca-Cola research shows that nearly two out of three people say access to a Coca-Cola Freestyle machine influences their restaurant selection. Coca-Cola Freestyle recently expanded its availability, placing more than 20,000 dispensers in 150 markets across 48 states.