Although many children avoid eating their vegetables, adults also are guilty of consuming fewer veggies than they should. The Dietary Guidelines for Americans recommend that adults consume more fruits and vegetables to develop healthier diets. It Tastes Raaw focuses on supporting these healthier lifestyles by offering 100 percent natural fruit-and-vegetable juice blends that deliver nutrition in a tasty, convenient format.
For example, when creating the first of the brand’s two wheatgrass juices, Paul Gregg used his own not-so-delicious experiences with the vegetable as inspiration. “My wife had given me wheatgrass for years and years, and I’d say, ‘Honey, what am I going to chase it down with?’” recounts the executive vice president of Raw Foods International LLC, the Miami-based parent company of it Tastes Raaw. The result was it Tastes Raaw Passion Fruit Wheatgrass, which balances 1.5 ounces of wheatgrass with the juice from two passion fruits, according to the company’s website.