MINT countries offer growth opportunities for beverages
Canadean offers forecasts for 2014, long-term performance in emerging markets
Canadean’s latest update of its global beverage forecasts to 2019 strongly underlines the role of the emerging market country groupings.
The BRIC (Brazil, Russia, India, China) acronym coined by Jim O’Neill 13 years ago has been as relevant to the development of the commercial beverage industry as to the shifting global economic balance. During the period, the impact of the volatility on the world financial stage on Western developed markets has seen the BRIC nations’ commercial beverage share leap by 10 percentage points to 37 percent. In 2013, the BRIC nations are estimated to have contributed more than 60 percent of incremental beverage volume, a figure which is expected to be similar in 2019.