- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
Click here to vote for this product in our May 2014 New Products poll.Bacardi U.S.A. Inc. added a new Mango Fusion flavor to its Bacardi rum line. With 35 percent alcohol by volume, Bacardi Mango Fusion blends mango and orange flavors. Extensive consumer research indicated a desire for mango flavor, the company notes. The flavored rum is targeted at men older than 24 years of age who seek sophisticated and traditional flavors, it adds. A 750-ml bottle has a suggested retail price of $14.99.
Bacardi U.S.A. Inc., Coral Gables, Fla.