Bottled Water / Beverage News / Energy Drinks & Shots

Hydrive energy water launches new flavors

Honey Lemonade and Mango Peach varieties join portfolio

April 29, 2014
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Hydrive Energy Water, a brand of Austin, Texas-based Big Red Inc., launched two new flavors: Honey Lemonade and Mango Peach.  Each of the new flavors contains energy-boosting caffeine, enhanced nutritive formulas, and 30 calories in each bottle, the company says. Honey Lemonade and Mango Peach can be found at various retailers across the country including Walmart, Target, Publix, H-E-B and more with a suggested retail price of $1.49 a bottle.

“Hydrive Energy Water’s new flavors truly encompass the refreshing qualities of summer,” said Thomas Oh, senior vice president of marketing for Hydrive Energy Water, in a statement. “Nothing says summer like a cold lemonade or an exotic combination like Mango Peach; Hydrive’s version gives consumers the added bonus of extra energy and other nutritional benefits with only 30 calories.” 

Honey Lemonade promotes immunity on the label. Its immunity formula features 100 percent of the daily recommended value of vitamins B3, B5, B6, B12 and C as well as 160 mg of caffeine. The Mango Peach variety highlights vitality and contains 5 mg of ginger, 5 mg of green tea extract and 160 mg of caffeine.

In addition to these two new varieties, Hydrive has seven other SKUs: Lemon Lime Rush, Citrus Burst, Black Cherry, Blue Raspberry, Triple Berry, Kiwi Strawberry and Grape Fusion.

To learn more about these varieties, visit www.hydriveenergy.com.

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