Beverage News / Tea and Coffee

Teavana Oprah Chai Tea debuts at Starbucks and Teavana stores

Starbucks opens Teavana Fine Teas + Tea Bar in Chicago

Seattle-based Starbucks Coffee Co. launched Teavana Oprah Chai Tea. The tea beverage was developed by Oprah Winfrey in collaboration with Teavana’s leading tea teaologist and features a blend of cinnamon, ginger, cardamom and cloves with loose-leaf black tea and rooibos, the company says. Teavana Oprah Chai Tea is available as a handcrafted latte or loose-leaf tea at participating Starbucks stores across the United States and Canada and as loose-leaf tea and brewed tea at Teavana stores in the same regions.

“This is a momentous day for Starbucks and Teavana collectively, and we are honored to share Teavana Oprah Chai with our customers,” said Howard Schultz, chairman, president and chief executive officer, in a statement. “This distinctive and remarkable tea developed personally by Oprah Winfrey, someone whom I admire and that shares so many of our core values and beliefs, will help introduce even more customers to the ritual and comfort of a great cup of tea.”

As part of this new core offering, Starbucks will make a donation for each Teavana Oprah Chai Tea product sold to benefit educational opportunities for youth through the Oprah Winfrey Leadership Academy Foundation. The Oprah Winfrey Leadership Academy Foundation provides funding for the Oprah Winfrey Leadership Academy for Girls — South Africa and is dedicated to helping its graduates attend colleges and universities. The foundation supports additional youth education through Girls Inc., National CARES Mentoring Movement, Pathways to College and the U.S. Dream Academy.

“For years I have been steeping my own tea as part of my morning ritual, and I am very excited that, starting today, [April 29], Teavana Oprah Chai is available in Starbucks and Teavana stores across the country,” Winfrey said in a statement. “This new partnership came from an organic space as the missions of our two companies are naturally aligned — we both want to inspire and nurture the human spirit. The best part is, a donation from every sale will go to support youth education starting today.”

In addition to the on-premise offerings, pre-packaged Teavana Oprah Chai Loose-Leaf Tea is available in reusable storage tins for $14.95 at participating Starbucks stores and as scooped loose-leaf tea at Teavana stores for $14.98 for 2 ounces. It’s also available pre-packaged in 8- and 16-ounce reusable storage tea tins at Teavana stores. Starbucks will make a $1 donation to the Oprah Winfrey Leadership Academy Foundation for each reusable tin purchased and 25 cents for each handcrafted Teavana Oprah Chai Tea beverage purchased. Small and large gifts sets also are available at participating Starbucks and Teavana stores, respectively, with Starbucks making a $1 donation for each small gift set and $4 for each large set.

In other news, Starbucks and Teavana also opened a Teavana Fine Teas + Tea Bar in Chicago. The new tea bar is located in Chicago’s Southport neighborhood and features an assortment of handcrafted tea beverages, premium loose-leaf teas, tea-inspired food offerings, and tea merchandise, making the ritual of tea more elevated and accessible for customers. Starbucks plans to open additional Teavana Fine Teas + Tea Bars in Los Angeles and additional stores in New York City later this year. The Tea Bars will also feature Teavana Oprah Chai.

To learn more about Teavana Oprah Chai, visit www.teavana.com or www.steepyoursoul.com.
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI December 2014 cover

2014 December

The December 2014 Beverage Industry includes a cover story on craft beer's revenue growth, as well as articles about health and wellness trends, Foco, the best packages of 2014, and more. Check it out today!

Table Of Contents Subscribe

Styles of Craft Beer

Which style of craft beer will see the most growth in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!