Beverage News / Energy Drinks & Shots / Alternative Drinks

OrganicMe launches 4 functional beverages

EnergizeMe, FocusMe, CalmMe and SleepMe packaged in Rexam’s 12-ounce Sleek cans

OrganicMe, a Scottsdale, Ariz.-based subsidiary of True Me Brands, launched four new functional beverages that span multiple occasions and need states throughout the day, the company says. U.S. Department of Agriculture-certified organic and 100 percent natural, the drinks are packaged in 12-ounce Sleek cans from Chicago-based Rexam BCNA.

EnergizeMe has a berry pomegranate-acai flavor and pairs yerba mate and guarana for a boost of energy, while FocusMe is citrus-berry flavored and adds L-theanine from green tea to the formula for enhanced mental clarity, the company says. For non-energy occasions, CalmMe offers a berry-lemonade flavor and features ancient herbal ingredients from two flowering plants to promote calmness, and blackberry-vanilla-flavored SleepMe contains a proprietary blend of chamomile, valerian root extract, and L-theanine to promote a good night's sleep, it says. All OrganicMe's beverages are gluten free, GMO free, vegan and rich in antioxidants, it adds.

"OrganicMe is all about keeping it real — real organic ingredients that deliver real functional benefits," said Josh Lambert, chief operating officer and president of operations for True Me Brands, in a statement. "From energy and focus, to calm and sleep, we offer consumers a safe, healthy, organic beverage for every time of day. And working with Rexam, we are providing it in a great-looking package that will stand out on store shelves."

The brand also benefits from the advantages of aluminum cans including portability, durability and sustainability, it says. With a U.S. recycling rate of 67 percent, aluminum cans are the most recycled beverage container in the U.S., and the world, Rexam BCNA says.

"Colorful, reflective graphics and a slim look and feel make our Sleek can an excellent choice to attract consumer attention," said Rich Grimley, president and chief executive officer of Rexam BCNA. "OrganicMe is also able to further strengthen its business by benefiting from inherent beverage can advantages such as the best in supply chain economics, including superior recycling, filling, distribution and retail display efficiencies."

OrganicMe also is committed to giving back. A portion of the proceeds from every sale will be donated to charities such as Autism Speaks. Consumers can nominate an organization for future donations through the company's "Our Can. Your Cause." program, which utilizes the quick-response codes on each can to track donations.

The OrganicMe beverage line currently is available at the more than 160 Sprouts locations nationwide as well as at other select retailers.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.



Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!