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KonaRed Corp., Koloa, Hawaii, announced that it has formally expanded its relationship with Splash Beverage Group Inc., Ft. Lauderdale, Fla., by signing a sales and marketing agreement to complement the duo’s distribution agreement.
"As we moved to finalize our distribution agreement with Splash, we all began to see more ways we could cooperate to further expand sales channels and support for KonaRed's beverages,” said KonaRed Chief Executive Officer Shaun Roberts in a statement. “This led us to create an additional sales and marketing agreement. KonaRed will benefit from a wide range of Splash's marketing expertise as Splash's [Chief Executive Officer] Robert Nistico did great things for Red Bull in North America and [President] Kevin McClafferty [previously] served both as president and [chief executive officer] of Marley Beverages, one of the fastest growing beverage start-ups in recent years."
McClafferty added in a statement: "We are delighted to have partnered with the KonaRed team. Robert and I have known Shaun for several years, and we have the highest level of respect for each other and each other's companies. In the early launch, KonaRed has positioned itself as a category leader in terms of product integrity, packaging, taste and functionality. I have no doubt that the KonaRed team will continue to provide Splash Beverage Group with a 'best in class' lineup.”
KonaRed beverages feature the antioxidant containing coffee fruit and are available in Original, Organic Green Tea and Coconut Water. The brand joins TapouT, Bruce Lee Tea and Amazoo Acai as featured brands in the Splash Beverage Group's portfolio of non-alcohol brands.