Beverage News / Wine & Spirits

Bacardi extends flavored rum line with Mango Fusion

Spirit mixes mango, orange flavors

April 15, 2014
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Bacardi U.S.A. Inc., Coral Gables, Fla., released nationwide the newest addition to its flavored rum family: Bacardi Mango Fusion. The new flavored rum fuses mango and orange flavors and can be consumed as a shot or mixed with fruit juices, lemon-lime soda, or sweet-and-sour mix as a cocktail, the company says.

"Mango is one of the most popular flavors on the market today, with its light, crisp profile," said Toby Whitmoyer, vice president and brand managing director of the rum category at Bacardi U.S.A. Inc., in a statement. "As leaders in the rum category, we're committed to innovating to meet our consumers' needs — and Bacardi Mango Fusion delivers on that promise.”

Bacardi first entered the flavored rum category when it launched Bacardi Limon in 1995. Bacardi Mango Fusion joins the lineup of flavored rums both on- and off-premise and is available in 750-ml bottles for a suggested retail price of $14.99. The spirit also is available in 50-ml, 200-ml, 375-ml, 750-ml, 1-liter and 1.75-liter packaging sizes.

The new product launch is supported with national digital media, on- and off-premise sampling, and promotions, the company says.
 

 

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