- THE MAGAZINE
- CATEGORY FOCUS
- BEVERAGE R&D
The Coca-Cola Co. took its enhanced water brand into the energy drink category with Vitaminwater Energy, a lightly carbonated beverage featuring a natural energy boost from green coffee bean extract, which provides 80 mg of caffeine. Available in Strawberry Lime, Berry Punch, Orange Mango and Raspberry Citrus flavors, Vitaminwater Energy drinks contain natural flavors and sweeteners without added preservatives or sodium. An 11.5-ounce can contains 50 calories and has a suggested retail price of $2.29.
The Coca-Cola Co., Atlanta
Ingredients: Strawberry Lime: Carbonated reverse-osmosis water, cane sugar, citric acid, natural flavors, ascorbic acid, fruit and vegetable juice, green coffee bean extract, stevia leaf extract, magnesium lactate, calcium pantothenate, potassium phosphate, calcium lactate, pyridoxine hydrochloride and vitamin B12.