New Products / Energy Drinks & Shots

Vitaminwater Energy

Vitaminwater EnergyThe Coca-Cola Co. took its enhanced water brand into the energy drink category with Vitaminwater Energy, a lightly carbonated beverage featuring a natural energy boost from green coffee bean extract, which provides 80 mg of caffeine. Available in Strawberry Lime, Berry Punch, Orange Mango and Raspberry Citrus flavors, Vitaminwater Energy drinks contain natural flavors and sweeteners without added preservatives or sodium. An 11.5-ounce can contains 50 calories and has a suggested retail price of $2.29.

The Coca-Cola Co., Atlanta
Telephone:
404/676-2121
Internet: www.vitaminwater.com
Distribution: National
Ingredients: Strawberry Lime: Carbonated reverse-osmosis water, cane sugar, citric acid, natural flavors, ascorbic acid, fruit and vegetable juice, green coffee bean extract, stevia leaf extract, magnesium lactate, calcium pantothenate, potassium phosphate, calcium lactate, pyridoxine hydrochloride and vitamin B12.

Did you enjoy this article? Click here to subscribe to Beverage Industry

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

Click here to view infographic in PDF format.

2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI April 2015 cover

2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

Table Of Contents Subscribe

CSD Category

What innovation or trend could reinvigorate the CSD category?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!