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The board of directors of Hamilton, Bermuda-based Bacardi Ltd. announced the departure of President and Chief Executive Officer Ed Shirley. Shirley expressed his plans to retire after his 36-year career, the company says. Shirley joined the company in 2012 after serving as vice chairman of beauty and grooming with Procter & Gamble (P&G).
An interim chief executive officer will be announced shortly and will serve until a successor is appointed. Pending that announcement, the executive leadership team will report to Facundo L. Bacardi, the company’s chairman and a fifth-generation member of the Bacardi family.
“Ed leaves Bacardi a stronger organization from his dedication to the company and its brands,” Facundo Bacardi said in a statement. “We thank Ed for his commitment and passion to Bacardi, and we all wish him well.”
During his tenure with Bacardi Ltd., Shirley helped reignite the company’s global marketing with new campaigns for Bacardi rum, Dewar’s Blended Scotch whisky, Grey Goose vodka, Martini vermouth and Italian sparkling wines. Also during his time with Bacardi, the company acquired St.-Germain elderflower liqueur.