Beverage News

Farmer Bros. introduces iced coffees for foodservice

New beverages leverage success of iced coffees on- and off-premise

April 8, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

In response to the growth of iced coffee at foodservice establishments and at retail, Torrance, Calif.-based Farmer Bros. Co. introduced a new line of consumer-tested, ready-to-serve iced coffees that eliminates any prep work for operators. The iced coffees were developed to help exceed shoppers’ expectations, encourage repeat purchases, and maximize profits, the company says.

Offered in Mocha, French Vanilla and Caramel flavors, the iced coffees are made with 100 percent cold-brewed Arabica coffee, sugar and real dairy. They are available in a side-by-side 6-liter format for dispensing machines and a 4-liter bag-in-box format for refrigerators, the company says. The iced coffees were crafted to the same standards as Farmer Bros. hot beverages and do not require any additional equipment or training to serve, it adds.

"Our new ready-to-drink iced coffees are designed to deliver the higher-quality, great-tasting cold beverage option that consumers are demanding," said David Pohl, director of research and development at Farmer Bros., in a statement. "We use premium Arabica beans, real sugar and real dairy, and that's why we believe our iced coffees have performed so well in taste tests against other leading brands."

In foodservice establishments, iced coffee consumption is growing faster than hot coffee and espresso-based beverages, according to Chicago-based Technomic Inc. At retail, iced coffee sales are up almost triple digits in the past year as consumers seek alternatives to other cold beverages like soda, according to Nielsen, New York. Farmer Bros.' new ready-to-serve iced coffee line makes it easy for operators to take advantage of the profitability and additional traffic that iced coffee can deliver, offering the sweet and refreshing pick-me-up that consumers are looking for, the company says. This is particularly true for younger demographics and female consumers who are prone to drinking coffee, especially during the afternoon, according to Datassential, Los Angeles.

For more information, visit www.farmerbros.com.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI August 2014 cover

2014 August

The August 2014 Beverage Industry includes a cover story on KeVita, as well as articles about beverage consumers, natural and organic varieties, smart snacks, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px