Life Foods, in partnership with Power Brands, launched a line of Kolé brain function dietary supplements. Developed by a brain scientist, each product contains a proprietary blend of nutrients to optimize brain functionality, the company says. Happy was formulated to enhance a positive mood; Dreams was developed to induce and maintain restful sleep as well as to alleviate jet lag; and Alive was designed to increase mental focus and alertness. A 12-ounce bottle has a suggested retail price of $1.99.
Power Brands, Van Nuys, Calif.
Distribution: Select markets
Ingredients: Dreams: Filtered water, citric acid, natural flavors, acesulfame potassium, potassium sorbate, sodium benzoate, gum acacia, glycerol ester of wood rosin, sucralose and ethylenediaminetetraacetic acid (EDTA).