Americans seem to be busier than ever. The average work day is 8.6 hours, according to Rochester, N.Y.-based Harris Interactive, and 39 percent of Americans between the ages of 19 and 36 report that they do not have enough leisure time, according to Chicago-based Mintel. Under these conditions, 23 percent of American adults cite a lack of energy as the main reason for their lack of productivity at work, according to a Harris Interactive poll conducted in June 2013 on behalf of Santa Monica, Calif.-based Red Bull North America Inc. For an energy boost to get them through the day, consumers often turn to beverages, including water, coffee and energy drinks, according to Red Bull’s August 2013 “Getting Energized on the Job” infographic. Ingredients in energy beverages, in particular, can help consumers boost concentration and battle workplace fatigue, it states.
“Almost every consumer is seeking an energy boost in their daily drink intake due to busy lifestyles,” says Catherine Barry, director of marketing for the National Honey Board, Firestone, Colo. “Consumers are seeking a more nutritious day-to-day way to combat fatigue.”