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For the launch of its first global campaign, Lipton partnered with Disney puppet characters the Muppets to encourage consumers to “Be More Tea.” During the Academy Awards, the tea brand released a co-branded commercial that featured Kermit the Frog and Miss Piggy finding a moment of relaxation amid busy New York streets crowded with multiple iterations of the Animal character by sipping Lipton brewed and ready-to-drink products. “Making movies and dating Miss Piggy can be stressful … but I always try to stay cool and look on the bright side,” said Kermit the Frog in a statement. “That’s what this Lipton campaign is all about. In a world filled with high-stress, wild-in-the-street types like Animal, you have to take time to enjoy life and ‘Be More Tea.’” The spot also teased “Muppets Most Wanted,” which opened in theaters nationwide March 21.