Carbonated Soft Drinks / Beverage News

Zevia becomes first distributed zero-calorie, naturally sweetened CSD in MLB

Brand partners with Oakland Athletics in distribution, advertising agreement

March 28, 2014

Beginning with their 2014 Opening Homestand on March 29, the Oakland Athletics will introduce Zevia as the first-ever naturally sweetened, zero-calorie carbonated soft drink (CSD) in Major League Baseball. The team’s partnership with the Culver City, Calif.-based beverage company will make Zevia’s Ginger Ale, Cola, Ginger Root Beer, Cream Soda, Black Cherry and Grape CSDs available at concessions throughout O.co Coliseum in branded coolers.

"We are pleased to be working with Zevia to provide our fans with a natural, zero-calorie option,” said A's President Mike Crowley in a statement. "The A's have always been open to a new way of doing things, and we are thrilled that Zevia has come on board as a business partner."

In addition to its CSD offerings, Zevia branding will be highly visible at the Coliseum, appearing on rotating billboards behind home plate and as sponsor of the team's Dot races, which appear on the stadium’s video boards during inning breaks. Zevia also will receive title sponsorship of Breast Cancer Awareness Day, including recognition on an A's co-branded pink rally towel that will be distributed to 10,000 fans at that game. Throughout the season, Zevia also will participate in on-site sampling for fans and other special events on the 2014 season calendar.

"From their success during the 1970s and ‘80s to the era of 'Moneyball,’ the A's have always been an innovative franchise that succeeds [by] using a different path than their competitors,” said Paddy Spence, chief executive officer of Zevia, in a statement. “This is every bit the Zevia story, as we've built the leading zero-calorie, naturally sweetened soda brand, while our larger competitors stay in the bullpen. American families have made clear they want alternatives to artificial sweeteners; the Oakland A's just gave them one."

Zevia is sweetened with a blend of stevia, erythritol and monk fruit, which all are natural, zero-calorie sweeteners.
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Wine Riot - Chicago

Second Glass hosted Wine Riot in Chicago on May 2 and 3. Wine Riot offered attendees an all-access pass to hundreds of new wines as well as multiple educational sessions about different wine styles and varietals. (Photos by Jennifer Haderspeck)

6/25/14 2:00 pm EDT

Crafting growth: A look into the bourgeoning craft beer market

Learn how the beer segment is performing and where it is heading, what to consider before expanding your markets and innovations that are captivating consumer audiences.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI July 2014 cover

2014 July

The July 2014 Beverage Industry includes a cover story on the 2014 State of the Industry, as well as articles about PepsiCo Americas Beverages, Rooibee Red Tea kids line, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Best Beverage Categories

Which beverage category will perform the best in the second half of 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px