Beverage News / Wine & Spirits

Bacardi rum recycles water through ‘Good Spirited’ sustainability initiative

Ecological goals also focus on sustainable packaging

March 25, 2014
/ Print / Reprints /
/ Text Size+

Because water is key to its production processes, Hamilton, Bermuda-based Bacardi Ltd. has set new goals through its “Good Spirited” global sustainability program in order to become more ecologically responsible for the production of its flagship brand, Bacardi Rum, it says.
Building on current programs and efficiencies that reduce water and energy use as well as greenhouse gas (GHG) emissions, the program sets specific goals in three areas:

  • Operational efficiencies: Bacardi continues to focus on reducing water use and GHG emissions with a 2017 goal to cut water use by 55 percent and GHG emissions by 50 percent. In addition, Bacardi aims to eliminate landfill waste at all of its production sites by 2022.
  • Responsible sourcing: Bacardi strives to obtain all raw materials and packaging from sustainably sourced, renewable or recycled materials while maintaining or enhancing the economic status of growers and suppliers. By 2017, the goal is to obtain 40 percent of the sugarcane-derived products used to make Bacardi rum from certified, sustainable sources and extend this level to 100 percent by 2022.
  • Global packaging: Bacardi commits to use eco-design to craft sustainability into its brand packaging and point-of-sale materials. Bacardi plans to reduce the weight of its packaging by 10 percent by 2017, and by 15 percent by 2022.

These initiatives build on the company’s efforts that it began in 2006 to reduce its global impact. Since then, Bacardi has reduced global water use by 54 percent, supported by a 72 percent reduction in water left over from the production of Bacardi rum, the company says.

On average, it takes 12 liters of water to create 1 liter of any distilled spirit, it notes. Bacardi uses water to clean the American white oak barrels in which Bacardi rum ages, it says. But instead of dumping this water, the company collects it and reuses it to spray down and reduce the temperatures of the cooling towers used in the rum distillation process. Engineers at the company’s Puerto Rico facility, the world's largest premium rum distillery, have calculated the savings.

"We recycle about 15,000 gallons of water per day," said Magaly Feliciano, environmental health and safety manager for Bacardi in Puerto Rico, in a statement. "That's enough to supply the daily water needs of 40 families of four."

To learn more about Bacardi Ltd. and its "Good Spirited: Building a Sustainable Future" environmental initiative for sourcing, packaging and operational efficiencies across the entire Bacardi family of premium spirits brands, visit

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

Table Of Contents Subscribe

Bottled Water Trends

Which bottled-water trend will fare the best in 2015?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   


facebook40 twitter    youtubelinkedgoogle+ icon 40px


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!