Beverage News / Tea and Coffee

Numi Organic Tea blends coming to RealCup single-serve capsules

Numi chooses RealCup because of taste benefits

March 14, 2014
/ Print / Reprints /
ShareMore
/ Text Size+

Oakland, Calif.-based Numi Organic Tea has partnered with Mississauga, Ontario-based Mother Parkers Tea and Coffee Inc.’s RealCup brand to present Numi’s tea blends in a single-serve format.

Numi's blends are created with organic and Fair Trade-certified teas and herbs from around the world using fuller-leaf teas and 100 percent real ingredients. Numi is committed to supporting a healthy, thriving global community through organic ingredients and sustainability practices, it says.

Numi has been eager to enter the single-serve business and chose to partner with RealCup because of their shared company values of innovation and quality, said Numi Organic Tea Co-founder Ahmed Rahim. RealCup single-serve capsules feature a FlavorMax filter that is designed to allow more of the essential oils into the cup, ensuring a more flavorful experience, the company says.

"I was impressed by the taste delivered by a RealCup capsule," Rahim said in a statement. "It was clear to me that the superior taste from the carefully chosen real ingredients used in Numi Organic Tea's blends would be found in the teacup and not left behind in the capsule."

Joe Navin, general manager of strategic alliances for Mother Parkers, added in a statement: "We are excited to welcome Numi Organic Teas to RealCup. Organic and premium quality teas are a yet undeveloped channel in single-serve, and we are thrilled to be pioneers in this effort along with Numi."
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px