Although many people might not enjoy cold weather — especially as many parts of the country have faced multiple rounds of cold temperatures and snow this winter — data are showing that consumers do enjoy cold coffee. According to Chicago-based Mintel, cold-served coffee’s share of all coffee on U.S. restaurant and coffeehouse menus jumped from 19 percent in 2009 to 24 percent in the first quarter of 2013.
“Cold coffee, especially frozen-blended, has become very trendy in major U.S. cities such as New York, but it is more than just a momentary fad,” said Jonny Forsyth, global drinks analyst at Mintel, in a statement. “Its usage has been building for the last few years and actually reflects the changing tastes of the younger generation.”