Beverage News

Woodchuck introduces hopped apple cider on draft

New hard cider capitalizes on popularity of IPAs and seasonal beers

Vermont Hard Cider Co. LLC, Middlebury, Vt., released its new Woodchuck Hopped Apple hard cider exclusively on draft in bars, pubs and restaurants across the United States. The cider originally was released as part of the Woodchuck Cellar Series line, but after achieving success with the bottled cider, it has been moved on-premise as a year-round offering, the company says.

Woodchuck Hopped Apple blends the brand’s original small-batch hard cider with Cascade hops after fermentation. This dry hopping process infuses the cider with hop flavor as well as aromas of crisp citrus and pine, the company says.

According to Information Resources Inc. (IRI), India Pale Ales (IPAs) and seasonal beers are the Top 2 styles of craft beer. Woodchuck Hopped Apple marries these two styles, and thus can draw drinkers to the bar in greater numbers, the company says. Also, with 84 percent of hard cider drinkers also drinking beer, according to IRI, this new cider was developed to attract people from both categories, it adds.

“Beyond the liquid being delicious, this cider is reaching across the aisle,” said Vice President of Sales Terry Hopper in a statement. “Craft beer drinkers have a passion for trying new things, and this cider provides a natural crossing point in the river between beer and cider.”

With 5 percent alcohol by volume, Woodchuck Hopped Apple currently is available nationwide.

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