Beverage News / New Packages

Woodford Reserve unveils 2014 Kentucky Derby bottle

Limited-edition beverage packaging features artwork of local Louisville, Ky., artist

Woodford Reserve 2014 Kentucky Derby bottleWoodford Reserve, a brand of Louisville, Ky.-based Brown-Forman Corp. and the “Official Bourbon of the Kentucky Derby,” is honoring this year’s Run for the Roses with the release of its limited-edition 2014 Kentucky Derby commemorative bottle. The beverage packaging this year features the artwork of local Louisville artist David O. Schuster.
 
Schuster’s image on the bottle is titled “The 4th Turn” and captures the horses and jockeys in their multi-colored silks racing down the final stretch of the Kentucky Derby, the company says. Fans cheering them on in the stands are blurred in the background.
 
The bottle’s neck band features a diamond pattern of light blue and copper as well as the Kentucky Derby 140 date. An attached tag hangs around the bottle providing information about the product and the artist.
 
“David O. Schuster has been a fixture of the city’s art community for over a decade, making him the ideal selection as the 140th Kentucky Derby bottle artist,” said Jason Kempf, Woodford Reserve brand director, in a statement. “Schuster has a true ability to craft beauty and wonder from his equine subjects, and Woodford Reserve is honored to showcase his work on this year’s commemorative Derby bottle.”
 
The commemorative 1-liter bottle is available nationwide with a suggested retail price of $43.99.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.

Podcasts

Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

Beverage Industry Magazine

BI October 2014 cover

2014 October

The October 2014 Beverage Industry includes a cover story on our 2014 Executive of the Year, Keurig Green Mountain's CEO Brian Kelley, as well as articles about bottled water consumption, whey nutrition, and more. Check it out today!

Table Of Contents Subscribe

Bottled Water Trends

Which bottled-water trend will fare the best in 2015?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

STAY CONNECTED

facebook40 twitter    youtubelinkedgoogle+ icon 40px

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!