- THE MAGAZINE
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- BEVERAGE R&D
SodaStream International Ltd., Airport City, Israel, announced a strategic agreement with Sunny Delight Beverages Co., Cincinnati, to co-develop SunnyD Tangy Original Orange, Orange-Strawberry and additional flavors exclusively for the SodaStream home beverage carbonation system.
"We are excited that consumers will soon be able to enjoy carbonated versions of our SunnyD flavors made at home with the SodaStream system," said Billy Cyr, president and chief executive officer of Sunny Delight, in a statement. "This partnership highlights our commitment to evolving our business to reflect the changing trends within the beverage industry, providing consumers with new and innovative ways to enjoy SunnyD."
Daniel Birnbaum, chief executive officer of SodaStream, added: “We are delighted to welcome SunnyD to the growing SodaStream family of branded partnerships. Adding our sparkle to these popular flavors will attract a new audience to both brands, further driving consumer interest in the growing home carbonation category."
The products are expected to be available during the second half of 2014 in the United States. Terms of the agreement were not disclosed.