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GuestMetrics LLC and Restaurant Sciences LLC have merged to form GuestSciences, effective as of Feb. 24. GuestSciences will be headquartered in Stamford, Conn., with Bill Pecoriello as its chief executive officer.
Commenting on the merger, Pecoriello said in a statement: “[This] marks an important step in the exciting and dynamic world of big data, with GuestMetrics and Restaurant Sciences joining forces to provide unparalleled insights for the hospitality sector, which historically has been one of the most opaque and least understood sectors in the retail space. Each party brings to the table different skills and strengths, so it’s a natural combination. As a result of the merger, from the beginning, GuestSciences will have nearly 16,000 full-service restaurants and bars in its system and approximately 8,000 locations in the quick-serve and fast-casual space.”
Majority owner of Restaurant Sciences, Jeffrey Katz, added: “We are truly excited about this merger and believe GuestSciences will immediately be able to offer its clients, both on the supplier and restaurant operator sides, significantly improved offerings as a result of the larger sample of locations and complementary skill sets and technologies being brought to the table by the former GuestMetrics and Restaurant Sciences entities. While there will be a period of transition over the next few months, the goal is to have both systems fully integrated in the spring of 2014.”
Brian Barrett, president of GuestSciences, added: “The combination brings together advanced analytics capability, unified data dictionaries of millions of items, technology to quickly process billions of transactions, supplier and operator tools to provide actionable insights for our clients, and great client support services.”