Carbonated Soft Drinks / Beverage News

The Coca-Cola Co. launches Diet Coke Frost slushy

New CSD brand release marks brand’s first frozen beverage offering

February 26, 2014

Atlanta-based The Coca-Cola Co.’s Diet Coke brand is moving into the frozen beverage segment with its new Diet Coke Frost beverage. The low-calorie, cherry-flavored, frozen carbonated soft drink (CSD) marks the brand’s first foray into the frozen beverage segment in its 31-year history, the company says.

Each 20-ounce serving of the slushy contains 30 calories and 12 grams of carbohydrates, the company notes.
Currently, Diet Coke Frost is available as a Slurpee exclusively at 7-Eleven locations nationwide. . At the end of May, Diet Coke Frost will expand its availability into frozen carbonated beverage machines at other retailers across the country.

“Diet Coke Frost is a great-tasting, refreshing uplift for any time of day,” said Stuart Kronauge, general manager of sparkling beverages for Coca-Cola North America, in a statement. “Providing fans with yet another way to enjoy their favorite beverage demonstrates why Diet Coke continues to be the No. 2 beverage in the U.S. Exclusively partnering with 7-Eleven for the debut of Diet Coke Frost brings this innovation to people nationwide in a setting famous for delivering frozen perfection.”

Nancy Smith, senior vice president of fresh foods and proprietary beverages at Dallas-based 7-Eleven, added in a statement: “Customers turn to 7-Eleven for our iconic Slurpee beverages, which is how America can first experience Diet Coke Frost. In addition to exclusively carrying the Diet Coke Frost beverage, we’re also offering fans a coupon to try it for free from our 7-Eleven app.”

Consumers can download the free 7-Eleven mobile app for iPhone or Android platforms at www.7-eleven.com/only-at-7-eleven/app. A coupon for a free small Diet Coke Frost Cherry is available through the savings section of the app, while coupon supplies last.
 

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

International Pineapple Day at Bahama Breeze

In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)

10/10/13 2:00 pm EDT

Ditch the weighting agents: A cost effective solution for delivering flavors and actives

Available On Demand Learn how to reduce costs and energy use by enabling high oil load emulsions, eliminating the need for weighting agents like brominated vegetable oil (BVO).

Beverage Industry Magazine

BI April 2014 cover

2014 April

The April 2014 Beverage Industry includes a cover story on moonshine, as well as articles about CSD brands, whiskey, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Spirits Segments

Which spirits segment will perform the best in 2014?
View Results Poll Archive

THE BEVERAGE INDUSTRY STORE

cleaning-in-place-dairy-foo.gif
Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products

Webinars

Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!

STAY CONNECTED

facebook40 twitter    youtubelinked