Beverage News / Alternative Drinks

Skinnygirl debuts line of liquid water enhancers

Low-calorie, naturally sweetened liquid concentrates will launch nationwide in March

February 21, 2014

Skinnygirl Water EnhancersThe Skinnygirl brand has entered another new beverage segment with the announcement of its new, low-calorie Skinnygirl Water Enhancers. Slated to launch nationwide in March, the drink mixes will be available in Blueberry Acai, Fuji Apple, Pineapple Coconut and White Cherry flavors. A 1.62-ounce bottle will contain approximately 24 servings, each of which contains 5 calories because of a proprietary blend of natural stevia leaf extract and cane sugar, the brand says.

"I wanted to give women a delicious alternative to just plain water and typical sodas,” said Bethenny Frankel, creator of the Skinnygirl brand, in a statement. “My new Skinnygirl Water Enhancers are light, refreshing, and allow you to flavor to your liking."

Carmel, Ind.-based Heartland Food Products Group, in partnership with Skinnygirl, will manufacture and distribute the products across North America next month.

Ted Gelov, chief executive officer of Heartland, said: "Skinnygirl Water Enhancers are a natural fit for us. As a pioneer in both innovative water enhancer flavors and low-calorie sweeteners, we share Bethenny's commitment to balanced living. We are excited to be introducing the first water enhancer products that combine exciting flavor combinations and natural sweeteners for a new kind of low-calorie beverage."

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