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Epicurex LLC, North Miami Beach, Fla., has joined forces with Hialeah, Fla.-based Sedano’s Supermarkets to retail its Cocozia 100 percent organic coconut water. Sedano’s Supermarkets is expected to sell the entire Cocozia lineup, including original, coffee, pineapple, mango and chocolate varieties, at its 34 stores in Florida.
Sedano’s Supermarkets has an established working relationship with Miami-based Roma Food Group to distribute Roma Food products. Thus, Epicurex will use Roma Food’s distribution network exclusively to move Cocozia to Sedano’s retail locations.
The joint efforts of Sedano’s Supermarkets and Roma Foods will provide Cocozia with retail space outside of the specialty food market, the company says.