Juice & Juice Drinks / New Products

Starbucks Refreshers

February 24, 2014

Starbucks Refreshers reformulation and packagingAfter originally introducing its Starbucks Refreshers brand in 2012, Starbucks Coffee Co. now has reformulated and repackaged the juice drinks. The carbonated, ready-to-drink beverages still contain real fruit juice, B vitamins, ginseng and green coffee extract, but has added sugar to optimize the taste profile, the company says. As a result, the beverages increased from 60 to 90 calories in each serving. The cans for the new Starbucks Refreshers feature updated graphics with sparkling bubbles and vibrant, two-tone hues, it adds. Along with these changes, the company added a new flavor to the line: Blueberry Acai. The new lineup now consists of Blueberry Acai, Strawberry Lemonade and Raspberry Pomegranate.

Starbucks Coffee Co., Seattle
Internet: www.starbucks.com
Distribution: National
Ingredients: Blueberry Acai: Carbonated water, fruit juices from concentrate, sugar, erythritol, natural flavors, green coffee bean extract, citric acid, vegetable juice, ascorbic acid, Reb A, panax ginseng root powder extract, niacinamide, calcium D-pantothenate and pyridoxine hydrochloride.

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