Beverage News / Alternative Drinks

Kraft releases 2014 innovations hot list

Mio Energy to add Acai Berry Storm and Tropical Fusion flavors

February 18, 2014

Northfield, Ill.-based Kraft Foods Group released its 2014 Innovations Hot List infographic. The infographic details trends and new products from the company including the new Mio Energy Acai Berry Storm and Tropical Fusion flavors.

Mio is categorized under the portability and customization trend that Kraft highlights. “Kraft is appealing to consumers who want versatile products that make it easier to eat their way,” the infographic states. “These convenient meal and beverage options let consumers customize their experience.”

Additional trends noted include simpler ingredient lines and serious protein.

To view the infographic, click here.

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