Diageo North America’s Captain Morgan brand made its debut in the white rum segment with Captain Morgan White Rum. Containing 40 percent alcohol by volume, the rum is distilled five times, resulting in a clean, smooth rum with flavors of fresh fruit and green apple, the company says. It is available in 50-ml, 200-ml, 375-ml, 750-ml, 1-liter and 1.75-liter bottles. A 750-ml bottle retails for approximately $15.99.

Diageo North America, Norwalk, Conn.
Telephone: 203/229-2100
Internet: www.captainmorgan.com
Distribution: National