Beverage News / Wine & Spirits

Smirnoff launches ‘Guiltless Pleasures’ Pinterest contest

Contest coincides with launch of Smirnoff Sorbet Light Pineapple Coconut

Smirnoff Vodka, a brand of Norwalk, Conn.-based Diageo North America, launched the “Guiltless Pleasures” Pinterest contest to celebrate female consumers’ guiltless pleasures. As part of the contest, three women will have the opportunity to make their Pinterest aspirations a reality by pinning the things they love. The contest is timed in conjunction with the launch of Smirnoff Sorbet Light Pineapple Coconut, a guilt-free treat, the company says.

Smirnoff Sorbet Light Pineapple Coconut is infused with pineapple and coconut flavors and is available at liquor and grocery stores nationwide for a suggested retail price of $15.99 for a 750-ml bottle. The new flavor joins Raspberry Pomegranate, Lemon and Mango Passion Fruit in the lineup of Smirnoff’s reduced-calorie vodkas.

In celebration of this guilt-free treat, Smirnoff encourages consumers of legal drinking age to visit, fill out an entry form, and submit a pin that confesses their guiltless pleasures. Each pin should be accompanied by a brief description of 140 characters or less and include the hashtag #smirnoffsorbet. At the end of the seven-week contest on March 26, Smirnoff will select the three winners and reward them with $5,000 each to help bring their pin to life.

“Pinterest is a portal of never-ending inspiration where women can find exciting new recipes, instructions for do-it-yourself projects, fresh-off-the-runway looks, and tips for leading a more balanced lifestyle,” said Sandhya Padmanabhan, brand manager for Smirnoff, in a statement. “With so much on our fans’ to-do list, sometimes these life enhancements never leave the webiverse without a degree of sacrifice. With the Smirnoff Sorbet Light Pineapple Coconut Pinterest Contest, we’re excited to remove that compromise, just as we have with our delicious vodka specialty that’s also reduced-calorie, and help our fans reach their goals.”

In addition to Smirnoff’s Guiltless Pleasures Pinterest contest, the brand will host a second Pinterest contest, “Spring Refresh,” which will run from April 21 through June 9. This contest seeks pins highlighting wardrobe, diet, home décor and even cocktail refreshes for the spring season. Once again, at the conclusion of the seven-week contest, Smirnoff will select three winners and award them $5,000 each to help them bring their Pinterest board to life.

Visit for contest rules and terms and conditions. Also, check out for pin-spiration throughout the contests.

 Did you enjoy this article? Click here to subscribe to Beverage Industry.  

You must login or register in order to post a comment.



Image Galleries

Dinner with Tequila Don Julio

Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)

9/17/14 2:00 pm EDT

The Path to New Product Success: Navigating the latest trends for new beverage development

By attending this webinar, you will learn about the top trends and how they fit into the CPG market, which channels are influencing new products and technology, how Packaging fits into your product development, and ways you can use innovation to increase sales.


Maintaining beverage dispensing equipment

Iuliana Nita, Saint-Gobain Performance Plastics global marketing manager of food and beverage, offers her insights about ensuring sanitary performance of beverage dispensing equipment in foodservice applications. She also will offer some tips about choosing the right kind of tubing to handle acidic beverages.

Beverage Industry Magazine

BI September 2014 cover

2014 September

The September 2014 Beverage Industry includes a cover story on our Wholesaler of the Year, The Odom Corp., as well as articles about single-cup and iced coffees, cconvenience store growth, vegetable flavors, and more. Check it out today!

Table Of Contents Subscribe

Beverage Insider eNewsletter

Are you an Insider? Subscribe to Beverage Industry’s weekly e-newsletter to receive news headlines, new product information and magazine highlights.   

Coffee Segments

Which coffee segment will be impacted the most by coffee bean increases?
View Results Poll Archive


Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

More Products


Beverage Industry Webinars are an easy, effective and convenient way to get educated and informed on the latest industry trends and topics. All Webinars are FREE unless indicated. For more information, check out our Events page!


facebook40 twitter    youtubelinkedgoogle+ icon 40px