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Brazil Gourmet redesign highlights rainforest essence

To better convey its core brand essence, Murray Brand designed new packaging that better represents the culture and flavor profiles of its Brazil Gourmet juices. TheBrazil gourmet juices brand combined whimsical illustrations with vibrant color palettes that often are associated with rainforest flora to highlight its origins. A hand-drawn style of typography and prominent fruit imagery were then staged on a white background to create a visual pop and allow for easy reading, the company says. Together, these features help boost brand awareness and also tell the story of the all-natural, tropical juice from Brazilian superfruits, it says.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

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