As the seasons change, fashion and tabloid magazines jump on the opportunity to highlight the latest fashion trends. In its latest white paper, Chicago-based Euromonitor International uses that same mentality for the beverage marketplace. Titled “Top 5 Beverage Industry Trends by Country in North and South America,” the white paper identifies major beverage trends in 15 countries.
For the United States, Euromonitor identified coconut water, tea pods, Fiji Water’s packaging, half-tea half-lemonade drinks, and SodaStream’s national attention as trends.