Beverage News / Beer

Bud Light announces lineup for Super Bowl weekend concert series

Headline performances by Foo Fighters, Imagine Dragons and The Roots

December 23, 2013
KEYWORDS Bud Light / Pepsi
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Bud Light, the official beer sponsor of the NFL, announced its concert lineup for the four-day weekend during Super Bowl 2014 at the Bud Light Hotel. The lineup includes headline performances by musical artists the Foo Fighters and Imagine Dragons as well as a tribute to New York City’s hip-hop history curated by The Roots. Last month, the brand of St. Louis-based Anheuser-Busch announced that the Bud Light Hotel will take place on a brand-new cruise ship docked in the Hudson River in New York.

The festivities will kick off Jan. 30, when EA Sports and Bud Light host “The Roots Present Hip Hop NYC” featuring musical artists Run DMC, Busta Rhymes and special guests. The concert will follow EA Sports’ Madden Bowl XX, which showcases NFL players and celebrities in head-to-head competitions playing the video game Madden NFL 25.

On Jan. 31, Bud Light will host the “Pandora Presents” party featuring rock group Imagine Dragons. Imagine Dragons released one of the top-selling rock albums of the year and performed to sold-out crowds across the nation on its headlining tour. Most recently, Imagine Dragons received “Record of the Year” and “Best Rock Performance” Grammy Award nominations for its hit single “Radioactive.”

American rock band the Foo Fighters will headline the Bud Light Main Event concert Feb. 1, the night before the Super Bowl. The Grammy Award-winning Zac Brown Band will join the Foo Fighters for the performance. The two bands share a common bond: Foo Fighters lead singer Dave Grohl recently collaborated with Zac Brown Band on its newest project, “The Grohl Sessions Vol. 1.”

The Bud Light Hotel weekend will come to a close on Super Bowl Sunday when Pepsi, a brand of Purchase, N.Y.-based PepsiCo, and Bud Light present a pre-game concert featuring performances by multi-platinum rockers Fall Out Boy and multi-platinum country star Jake Owen.

“We’ve brought together a world-class lineup of concerts that features some of the biggest names in the industry — including Foo Fighters, Imagine Dragons and The Roots — and pays tribute to New York City’s impact on music and culture,” said Rob McCarthy, vice president of Bud Light, in a statement. “With the help of our amazing partners, EA Sports, Pandora and Pepsi, this year’s Bud Light Hotel will stand apart as one of the premiere destinations for Super Bowl week entertainment.”

The Bud Light Hotel also will extend beyond the cruise ship to include a full makeover of the Intrepid Sea, Air & Space Museum footprint. As part of the makeover, Bud Light will construct the Bud Light Hotel Amphitheatre (a heated concert venue across the street from the Intrepid that will host the weekend’s nightly concerts and parties) and the Bud Light Hotel Lounge, which is a two-level, 1,500-person venue adjacent to the Intrepid that will house hospitality activations during the day as well as late-night after-parties. In total, this year’s Bud Light Hotel event space will encompass more than 300,000 square feet.
 

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