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Triple 9

January 9, 2014
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Triple 9Hand Crafted Spirits Inc. launched Triple 9 vodka in select markets in California. Made from corn and Rocky Mountain water, the 80-proof vodka is distilled six times in a glass-lined still. Then, as its name implies, it is filtered nine times through lava rocks, nine times through activated charcoal, and nine times through diamonds. A 1-liter bottle has a suggested retail price of $54.99.

Hand Crafted Spirits Inc., Danville, Calif.
Distribution: Select markets

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First Amendment Violation

Charles Walken
January 15, 2014
We were just about to comment on the well written comment by Mr Moland on the product shown here, but it was taken down by the Beverage Industry. Is this a pay-to-play deal where we lose our right to comment ? His thoughts seem well said and true. No foul language. Just his thoughts about the absurdity of a product being filtered so much and through diamonds. Grow Up Beverage Industry. and RE POST is comment!!!!!!


Mark Moland
January 15, 2014
Fundamentally my post revolved around the absurdity of saying you are filtering your (in this case) vodka through Diamonds and Lava rock… Let’s first address this silly marketing scam perpetrated, by many wanna be “Craft Distillers” (very successfully by some I might add) Hello… it’s a gimmick! I challenge anyone to prove to me how filtering anything through diamonds is going to improve its taste and I suspect the same is true with lava rock… let alone having to filter it 9 times! Vodka drinkers everywhere… [...]* A good spirit does not need to be filtered… unless it is a whiskey in which case you are only filtering out the partials in the spirits resulting from the barreling process. Back to Vodka… how bad does this vodka taste that it has to be filtered 9 time through charcoal. Clearly filtering anything through charcoal will make a difference, but the question that needs to be asked in this cases is WHY? Is your product so awful, that it needs to be filtered 9 times before it tastes any good? Then we come to cost. I am the first guy not to begrudge anyone that wants to make a dollar… but, $54.00 for Vodka… $54.00 for vodka that is so bad you have to filter it 18times…. Oops 27 time (remember “they filter it 9 time through charcoal, 9 times through diamonds and 9 time through lava rock). Wow! [...]* FYI. I can direct you to dozens of REAL Craft Distilled vodkas that are barely filtered (if at all) that will cost ½ that price and deliver an outstand taste (*This comment has been edited at the discretion of Beverage Industry magazine. Edits have been denoted by […]*)

Commenting clarification

Jessica Jacobsen
January 15, 2014
Beverage Industry magazine welcomes comments from our readers; however, we ask that comments refrain from foul language and foul language acronyms. Any use of such language or any other inappropriate comments will result in removal or editing of the comments.



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