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Celsius Holdings Inc. added a new Berry Blast flavor to its Celsius line of drink mixes. The dietary supplements contain the same benefits as its Celsius negative-calorie beverages, which are designed to increase calorie burning over a three-hour period. Studies show that drinking Celsius before exercise helps consumers burn as many as 100 calories or more per serving, boosts metabolism, reduces body fat, increases endurance and provides lasting energy, the company says. Celsius Berry Blast stick packets should be mixed into a bottle of water for consumption. A 14-count box has a suggested retail price of $17.99.
Celsius Holdings Inc., Boca Raton, Fla.
Distribution: Select markets