Budweiser commissions art to commemorate 2014 FIFA World Cup Brazil
Real-time artwork represents all competing countries, quest for victory
To celebrate the 2014 FIFA World Cup Brazil, the event’s official beer sponsor, St. Louis-based Anheuser-Busch’s Budweiser brand, partnered with performance painter David Garibaldi to create a commemorative, one-of-a-kind work of art.
Garibaldi created the piece in real-time before the eyes of representatives from all 32 countries participating in next year’s tournament who gathered to watch the 90-minute Final Draw event Dec. 6 at the Brazilian Ambassador’s home in Washington, D.C.
The piece serves as a visual representation of all countries in the 2014 FIFA World Cup Brazil and their quest to be crowned the best in the world, according to Anheuser-Busch. The one-of-a-kind work of art will make its way to Brazil, where it will be featured in Budweiser's on-site activations during next summer’s tournament. This is the first time that the FIFA World Cup Final Draw has been commemorated live through a piece of art, Anheuser-Busch says.
Watch the video below to see a time-lapse presentation of Garibaldi's painting performance and to hear more about his inspiration for the piece.