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The Original Protein Shot XL

The Original Protein Shot XLPro Balance Inc. introduced The Original Protein Shot XL to help promote lean muscle growth, fat loss and energy in a convenient format. Available in Tropical Mango, Wild Berry, Berry Frost and Strawberry Banana flavors, The Original Protein Shot XL dietary supplements include 28 grams of hydrolyzed protein using Pro Balance’s proprietary HydroMaxx protein blend, which provides 100 percent absorption in the body and the highest concentration of easily metabolized protein, the company says. All of the varieties are all-natural, gluten-free, lactose-free and caffeine-free; however, the brand also offers a version of the shots that is fortified with natural caffeine for consumers who are seeking additional energy. A 3-ounce bottle has a suggested retail price of $2.99.

Pro Balance Inc., Clearwater, Fla.
Telephone: 727/531-8506
Internet: www.theproteinshot.com
Distribution: Select markets
Ingredients: Tropical Mango: Purified water, collagen, whey protein isolate, milk protein isolate, mango juice concentrate, citric acid, natural flavors, potassium sorbate and sucralose.

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How beer brands are using social media to connect with consumers

Social media has become a buzzword for not just American consumers but also the business environment. Companies are turning to various social media channels to create brand awareness or possibly boost retail sales. Beer brands also are turning to social media to make their stories heard. Brand Chorus, a division of New York-based TippingGardner, conducted a Beer StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.

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2/18/15 2:00 pm EST

A Healthy Future: Analyzing the latest health and wellness trends in the beverage market

The beverage marketplace continues to evolve to meet new trends and regulations. Our expert speakers will share with you their insight on what health and wellness topics will be paramount for the future success in the beverage industry.

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Gert van Manen, president of iTi Tropicals Inc., shares his insights on the U.S. coconut water market. Citing research from Krueger Food Laboratories, he also supplies information highlighting the difference between products that declare their added sugars and those that do not.

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2015 April

The April 2015 Beverage Industry includes a cover story on Zevia's natural sweetener, as well as articles on CSDs, whiskey, and more. Check it out today!

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Cleaning-in-Place: Dairy, Food and Beverage Operations, 3rd Edition

This book addresses the principles of cleaning operations, water supply issues and the science of detergents and disinfectants.

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