Social media platforms like Facebook and Twitter have made it clear that millennials and generation Z have a unique openness to the world around them. This even applies when it comes to gender cues for products, according to The Intelligence Group’s 2013 Summer/Fall Cassandra Gender Report, which surveyed 900 U.S. consumers between the ages of 14 and 34. Younger generations reported a preference for gender-neutral and unisex products and experiences — they do not want society’s gender norms telling them what they should buy. In fact, nearly 40 percent of women prefer clothing or products that were designed specifically for men, and less than half of men and women prefer to buy products that are gender-specific, the report states.