We’ve all faced that moment of anxiety when you attempt to correctly pronounce a word you’ve never seen or said before. After experiencing this multiple times while dining out at Italian restaurants, I’ve succumbed to pointing to the menu, which works every time. But when it comes to the names of people or brands, pointing to the word on a sheet of paper doesn’t usually work. However, thanks to a new contest by the oft-mispronounced energy drink brand Xyience, pronunciation attempts don’t have to be stressful.
After noticing that some consumers struggled to pronounce its name, Xyience decided to turn the feat into a video competition to help educate the public.